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Do Consumer Trust Banks, Well yes and no
I recently had a chance to publish an article on banknxt.com examining the success and failure of customer experience programs in the banking industry. Check it out and let me know what you think. Do...
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How direct marketing applies to digital
I work with a lot of clients who have rich and deep with direct marketing. As such they understand about targeting, segmentation and optimization. I took a look at how direct mail maps to the needs of...
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4 Steps for Building Customer-Centric Teams
Each and every customer makes decisions at every step of the customer lifecycle. Here are four steps to help put the customer at the center of your company. That’s the beginning of an article I...
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The Battle to Stay Relevant: Personalizing Marketing Content
The days are gone when personalization meant “Dear John”. I just published an article in Customer Think about the battle to stay relevant. Check it out and let me know what you think. The Battle to...
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Bridging the gap between brand and digital marketers
In my last post, I wrote about getting started with customer experience management. How it starts with moving towards becoming customer centric and is less about technology, than it is about process...
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